The Film Initiative

Client: The Film Initiative

Year: 2021

Visual Identity and Branding, Art Direction

The Film Initiative (TFI) is a collective and community for photographers in Singapore and beyond who specialize in using film as their medium. The goal behind TFI’s brand identity was to create a modern representation of a community that embraces film, a traditional medium. The logo features "TFI" in bold, blocky typography, integrating elements of photographic film, such as a film barcode, to reinforce its connection to the medium.