Beacon Distribution

Client: Beacon Distribution

Year: 2023

Visual Identity and Branding, Art Direction

This rebranding project was created for Beacon Distribution, a leading transport specialist based in Singapore. The goal of the rebranding was to modernize their visual identity while maintaining a connection to their traditional roots. The new logo combines elements of the original design with a contemporary twist, preserving the brand’s heritage while positioning it for the future. Along with this, a brand-new tagline was introduced, written in a modern typeface, to convey the company’s evolving services and vision.