INNAY

Client: INNAY

Year: 2024

Visual Identity and Branding, Art Direction

This branding project was designed for INNAY, a jewellery brand that beautifully merges handcrafted artistry and purpose. Each jewellery piece is meticulously handcrafted by Jenny Chiang Yan Ni, blending traditional and contemporary techniques with the finest materials. The brand name, INNAY, is derived from Jenny’s Chinese name, “Yan Ni,” which is spelled backward to form a unique and meaningful identity.